Starting a software company with no programming experience

There is a horrible misconception about entrepreneurship. The misconception is that for a software company to thrive, the entrepreneurs must have a strong tech background in areas such as coding or information technology. However, the reality is that operating a profitable company needs far more than a professional background.

How to start a software company with no programming experience

Even if you lack technological experience, you may launch a solid and profitable software company. The key is to ensure that everything else is in order and that you understand how to find the professional talent you need.

Starting a software company
Starting a software company

1# Form the Appropriate Team

The first phase in establishing a profitable software company is assembling the right team. Entrepreneurship is a team sport. To bring your project off the ground and effectively deliver your product, you’ll need the perfect combination of backgrounds, expertise, and experience.

You want to ensure that the staff understands who is the boss. You need someone who can express their opinions, who will remind you where you are incorrect, but who will ultimately respect any decision you make.

Once the staff is in place, you must look over some details. You must first establish the legal foundations.

Although selecting the appropriate legal entity for your company, drafting operating agreements, and establishing accounting processes are not glamorous, they are critical to a business’s success.

If you intend to take the concept and transform it into a marketable commodity that generates revenue, you must address legal and business concerns as quickly as possible. If you have a solid legal and company base, you will scale more quickly without fear of anything collapsing.

At the outset of your project, before you begin production and before you are ready to open, you may need the assistance of an accomplished business lawyer and accountant.

Check out, How much do startups spend on marketing?

2# Concentrate on Resolving Customer Complaints

The next step for your tech company is to ensure that you are developing a product that customers want to purchase. Although your brilliant concept might have sparked this process, you will need more than an idea to build a successful software business.

Ascertain that the software you are building addresses at least one of the consumer market’s big pain points. When you’re attempting to build an app that succeeds, it’s possible to get discouraged from resolving the customer’s pain points.

Any company and product creation judgment must be made in light of this question:

“Will anything make it better for the customer?”

If the response is no, you should go back to the drawing board.

3# Utilize the Appropriate Tools and Vendors

The most profitable startups are those that operate on a budget. You need a small, competent team. However, you do not want to be burdened by an excessive number of workers. That is not to say that you can do it yourself.

With your lack of technological expertise, you are also aware that you may need assistance with software creation.

However, you will often need assistance in promotion, research, and a plethora of other tasks for which your staff lacks the necessary expertise or experience.

Many of those items are manageable if you use the appropriate software and outsource to the right vendors, like:

  • The Waydev

Waydev was created to assist non-technical entrepreneurs in comprehending and managing their developers’ jobs. The method is inexpensive and easy to use. On your tablet or mobile, you can read informative reports.

At a glance, you can see how far you have come and where the big roadblocks still exist. Since it is geared toward non-technical developers, you will keep your idea on track even though you are unfamiliar with the specifics behind complex lines of code.


Fiverr is a website for freelancers. You may hire freelancers with a range of unique expertise to work on short-term assignments for your company. You may communicate with specific freelancers, browse their profiles, and read their feedback.

It is the ideal location for the majority of the marketing work. Anything is accessible, including website design, content marketing, and social media marketing. By using Fiverr, you will keep your budget in check while also having access to world-class talent.

  • Upwork

Before hiring staff, you will find some exceptionally skilled coders on UpWork. Similar to Fiverr, Upwork is a freelancer marketplace. However, on UpWork, you set the budget for the project and allow freelancers to bid on it.

It’s a cost-effective way to complete complex coding tasks without needing to recruit a whole team of developers. Each freelancer would have a resume and a collection of ratings, allowing you to choose the right fit for your particular project.

  • Connect via LinkedIn

LinkedIn is the world’s most popular networking site. Whether you’re looking to expand your team permanently or to find outside advisors, LinkedIn is an excellent place to start.

Not only would you be willing to see an individual’s credentials and expertise, but also their network connections. Building a company is all about networking, and LinkedIn is the simplest way to do so.

You may like, Pros and Cons of Investing in a Startup Today.

4# Analyze, Test, and Iterate

No startup achieves perfection the first time around. You would need to devote a significant amount of time to test the software. There would be many errors and delays. However, no problem is unsolvable as long as you can continue checking, evaluating, and iterating.

Each iteration would take you one step closer to realizing your goal.

If you’re like most good entrepreneurs, the first software project will fall shy of your original goals. However, you will begin researching, reviewing, and iterating after the initial launch.

As long as you are always delivering something that improves your customers’ lives, you can have a thriving tech business.

5# Prepare

Building a business needs perseverance, commitment, and a great deal of effort. It – take years to get a business off the ground and a few more to make it stand out.

Sustain faith. Even if an idea is brilliant, implementation is everything, and effective execution is based on a well-thought-out strategy.

Allow sufficient time to develop a comprehensive action plan for your startup. Why are you spending too much time planning? Preparation increases the chances of seeing the big picture of your condition and comprehending your strengths and limitations.

Take the time to do market analysis, measure the chances, and gain an understanding of the startup’s prospects.

Now that you’re going to delegate a significant amount of work to other individuals, people with real professional expertise, you should build a good specifications strategy and a list of clear guidelines for the implementation phase.

Check out, 16 Best Employee Benefit packages for Startups

6# Investigate

Consider the choices and determine what you can do using your new experience and skills. Investigate all available resources and invest in developing a prototype for your startup, as well as reaching out to prospective customers for validation.

Now is the time to understand the clients and build on their desires and needs. You will stay one step ahead of the competition simply by doing adequate research and devoting ample time to it.

Give it your all and do all you can; you’ll be shocked by how much you can do on your own with the skills you possess.

7# Recognize

The reality is that you lack technical experience, which is a challenge if you are unable to practice. If you hesitate to confront the need of acquiring at least rudimentary information about how things function, you increase the chances of failure.

This could indicate a lack of versatility in the acts, which we all know is critical for effective entrepreneurs.

You have a few options for addressing a shortage of technical expertise, like hiring a good coder or recruiting a software co-founder for your company.

Both options enable you to have the technical skills to comprehend the job environment, participate in it, and retain the influence of the company’s most critical decisions.

Prepare to learn and make time for it. Your achievement or loss is entirely up to you. If you believe strongly enough in your proposal, you should be prepared to work diligently to see it through.

Check out, How tech startups use investments?

8# Work, work, work

Give your entire self to establishing the firm foundations of your company. Consider the opportunities that exist everywhere around you. It is not essential to immediately seek out a co-founder.

At first, it’s a one-man show, and you must be prepared to handle the strain, to use the hype to your advantage rather than against you, and to gather the power necessary to advance to the next stage.

Concentrate on the task that you can build without making large expenditures or requiring extensive coding skills. Work diligently and strive to be the strongest version of yourself.

How to start a software company with no programming experience
How to start a software company with no programming experience

9# Exercise caution

Sometimes, developers become too enthusiastic with their projects and neglect any project that requires time to develop into practice.

As a result, they begin to trust the wrong people, the first people who express interest in their company, and forget that they need to trust not the first, but the right people. Not every programmer is a decent programmer, so use caution when hiring.

Keep in mind, not every programmer makes an excellent co-founder. Allow time to develop a team, grow in it, and then update.

Check out, How to Start a Software Business and Get Projects?

10# Showcase the startup

Even if you are not the company’s engineering expert, you are the startup’s face. Complete any remaining tasks necessary to attract prospective investors.

Be the businessman in the startup, if not the techie. Investigate your choices, become familiar with your business, learn how to market it effectively, and focus on developing your skills – learn to negotiate, deliver effective speeches, and be a positive public speaker.

Investors often invest in teams, and as the representative of the team, you are accountable for the company’s potential growth.

Investors would not invest their time and resources in you until they believe something significant is about to happen. They hardly invest solely in proposals, but (again!) implementation is what counts.

Prepare to send them more than they require in the most amazing manner possible, and you will succeed. Do not give up despite hearing the first “NO!” Believe in the venture, and some will follow suit.

11# Establish Your Position

As a non-technical individual starting a technology company, you should establish your position within the organization. Recognize your strengths and fortify your position; stand on a solid stone and never forget that you are the heart and soul of this company.

Assume leadership over the technical staff even though you are not a technical guy. To lead others, you must speak their language, which leads us back to learning the fundamentals of the job to facilitate dialogue and perform your role as a leader.

Do anything possible on your own, seek out the best people to collaborate with, have a solid presence on the field, and never sacrifice your passion. You would be more likely to excel even though you lack technological expertise.

Check out, Why Startups Are Leaving Silicon Valley for Other Areas?

What Are the Challenges of Running a Software Company?

Starting a software company with no programming experience
Starting a software company with no programming experience
  • As customers abandon you, a chain impact occurs.

To be honest, no company enjoys losing customers. However, technical services companies have one thing in common: they earn revenue from billable hours for a specific job.

Thus, if a customer (i.e., a project) is terminated, even before the negotiated termination date, your employees will technically become unemployed. This has a significant effect on the month-to-month sales.

  • Striking a balance between many innovations and becoming a professional

Choosing the appropriate technologies to incorporate into your systems is a calculated decision. Certain businesses value themselves in being experts in a particular technology stack: Python, Java, and so on.

Others aim to be an all-around technology center, offering a diverse variety of innovations. This could be a difficult hurdle to conquer, especially given the fact that not all developers are the same.

  • Difficulties with gross margin calculation

To be sure, the more tasks a business undertakes, the more complicated calculating the gross margin income.

Being able to compare real turnovers to original forecasts is critical for determining which programs were profitable and which were not.

  • The dangers of people fleeing

If the tech team begins to exhibit the earliest symptoms of irritation or burnout, intervene immediately!

All businesses suffer as skilled employees leave, but the effect is particularly more apparent for software firms, where skilled technology employees are critical assets.

Worse still, what if they are involved in an accident on their way to work? I’m sure you’ve used the phrase “the bus factor,” which simply implies the extent to which your project will be jeopardized if a developer is struck by a bus.

Check out, What makes a startup successful?

Would software creation firms become obsolete?

Yes and no. As is often the case, it depends on the background. While high-tech companies with significant corporate demand will endure, firms that collaborate with startups will be at risk since venture capital firms are less willing to support startups that outsource some portion of their tech work.

Bottom Line

Creating a software company requires a lot of work. You already have a comprehensive roadmap for how to proceed. Do not disregard the information in this article; instead, benefit from the amazing experiences and pitfalls of other businesses, and you will overcome the obstacle and thrive as an owner of a software company without any tech experience.